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Thursday, June 07, 2012 by Eric Swanson

Enbridge on the defensive with $5 million ad blitz

Enbridge announced last week a new multimillion-dollar advertising campaign promoting its crude oil pipeline and supertanker project for B.C.’s coast.

The ad blitz includes full-page colour ads and 30-second TV ads. An acquaintance of mine sent me an e-mail describing her son’s reaction: “When the TV ad came on last night my son responded by yelling ‘liar’ at the TV."

It’s clear Enbridge has a credibility problem. They’re an oil pipeline company. They’re out for themselves and people know that. They spill oil all the time, including big spills into rivers.

I’m not worried about this latest PR initiative (in fact, we’ve been having a bit of good-humored fun with it on Twitter #ItsNotAPipeline and with this spoof video) and neither should you.

Speaking to reporters, Enbridge spokesperson Paul Stanway said “It's fair to say the opposition has firmed up in the last year" and that “It's become quite apparent that the debate has become a province-wide issue."

I think that’s code for “we’re losing ground and we know it.” I think Enbridge is desperate.

They've played the federal Conservatives well and that's panned out for them, but both Enbridge and the Conservatives are losing political ground in B.C., where they need it most.

Enbridge has lost key northern local governments like Terrace, Smithers and Prince Rupert. And they’ve attracted the opposition of southern local governments in politically important areas and the opposition of the province-wide Union of B.C. Municipalities.

And while they claimed this week that 60 per cent of aboriginal groups along the proposed pipeline route have signed on for an equity stake, they continue to refuse to identify who has signed on — despite the fact their own documents indicate one of the requirements for First Nations to participate in the equity offer was that Enbridge “has unrestricted right to disclose that groups have taken commercial interest.” The Coastal First Nations have called Enbridge’s announcement a sham.

Any which way, litigation by any one of the directly impacted First Nations is certain to take any government approval of the project to the Supreme Court of Canada.

Meanwhile, they’re facing a provincial NDP party that is well positioned to win the next election and firmly opposes their project. The NDP has even assembled its own legal advisory team to deal with Enbridge’s project.

And their best hope for meaningful provincial political support – Christy Clark – is determined to remain on the fence and is plummeting in the polls.

Enbridge’s hope for their ad campaign is to “help British Columbians understand what the project is about,” but being unable to change the fact oil spills happen and pipelines don’t create much in the way of long-term jobs means they will continue to face an impenetrable wall in British Columbia — now they’re just $5 million poorer.

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Mae Moore says:
Jun 07, 2012 08:44 PM

Well written Eric! Let's keep the coast oil tanker free!

Mark Adams says:
Jun 08, 2012 09:29 AM

While I see what you are saying from our point of view, I think it is still important not to underestimate the impact that these ads can have on the people of B.C. who are not sufficiently informed about the issues. Many of my friends for example could be influenced by the subtle messages conveyed through the ads. It's like during an election, many informed people can clearly see the ridiculousness of some of the claims and assertions made by a political party, however, to someone not so much in the know, so to speak, these subtle messages can have a decided influence on people's thoughts, opinions and ultimately how they cast their vote, or in our case, the position they take on the pipeline/supertanker project in B.C. We did see a clear example of that in the results of last federal election where many voters, some 26% by the last measurement/poll, 26% of ALL those who voted Conservative in the last federal election would NOT vote for them again. That is huge. So, my caveat to your article is, never, never underestimate. Use your knowledge, share your knowledge, take the high road, and let Enbridge and the Reformist Conservatives bury themselves. In solidarity.

Eric Swanson says:
Jun 08, 2012 06:53 PM

Hi Mark, I actually completely agree. The blog came out a little more strident than I intended. Earlier drafts had a big portion explaining why I think Enbridge's ads are actually really clever in a bunch of ways. But because I can be a scattered writer they were wisely removed. In any case, I think the ads are quite clever, I think they'll leave an impression with some (perhaps many) people, but overall I think their effect will be minimal due to the other circumstances I mention in the blog. Thanks for your thoughtful comment.
-Eric

LoniE says:
Jun 08, 2012 07:35 PM

Eric, I agree the ads are slick pieces of advertising. Upbeat, light, good music and a catchy closing phrase. All of which adds up to the fact that a good many people who haven't educated themselves will see these ads repetitively (especially during the dinner hour on Global, I notice)and being dinner hour, they'll absorb the message as background. This is an almost subliminal method of absorption of the message when people are distracted from paying attention or questioning. A lot of work went into this ad.

Maddi Newman says:
Aug 02, 2012 11:15 AM

This is very true. Naive as it is--in spite of legislation saying advertisements aren't allowed to lie--we are lied to continually, yet somehow we believe that if it's on TV it must be true. We need to maintain some serious solidarity here and keep the pressure on. For instance, why can Enbridge air an ad that is all lies yet would surely sue someone for airing the spoof ad which is actually true? That's some world we live in hey? Let's keep the pressure on.

Joan Parsons says:
Jun 08, 2012 09:58 AM

I couldn't agree more with Eric! Our coastline and natural environment is irreplaceable. Our children, grandchildren and great grandchildren need us to stand up now to save the environment for them. We must stand together and say NO!

Ryan says:
Jun 08, 2012 11:40 AM

Good sentiment but unfortunately we already have oil tankers on our west coast.

Eric Swanson says:
Jun 08, 2012 06:56 PM

Hi Ryan,
Down south through Burnaby we certainly do (defining 'oil tankers' as bulk crude oil tankers not e.g. coastal fuel barges and smaller vessels serving coastal communities). We're committed to respectfully and forcefully opposing Kinder Morgan's expansion plans, which this particular blog doesn't touch on. Stay tuned though. We've been wanting to update everyone on some on the great local government decisions and announcements re: KM.
-Eric

Brooks BC says:
Jun 10, 2012 02:36 PM

Actually up until Kinder Morgan decided to bring oil tankers to Burrard inlet "without public consultation" there were no tankers transiting the inner coastal waters of the the BC coast.

cherylb says:
Jun 17, 2012 04:23 PM

We had 76 last year. If Enbridge has its way we will have over 1,000 per year. I'd rather just have 76 thanks.

Lloyd says:
Aug 02, 2012 11:24 AM

You should mean we are poorer.The ads are a tax right off. We subsidize all their donations while they get the pat on the back.

derek hill says:
Jun 07, 2012 08:53 PM

I'd like to see fisherman, tourism people, and environmentalists show what is financially at risk with a spill in one of the watersheds or the ocean.Why are we taking this risk when it can have such devastating effects on what we already have for the common people and not just for the rich to get richer.

Brandon Manke says:
Jun 07, 2012 08:55 PM

I am completely against this project and much of what the PC's are doing. But I have an issue with the stance of the Dogwood initiative showing full support in the NDP and constantly blasting the PC's. The moral stance of the NDP in my opinion is far less satisfactory in lines of human rights. I stand against the PC's in the issue of the northern gateway project but stand with them on most other topics. I support the Dogwood initiative but do not think I'm out to throw the NDP swiftly into power. It may be what it takes. But in my opinion we'd have a new list of issues to deal with. I will show dogwood support but do not mix me into a political strategy.

D. Slade says:
Jun 08, 2012 09:21 AM

The only way to stop the Harper/Big Business dictatorship is to look at how this was brought about in the first place. Obviously this is not a democracy or government by the people, for the people. In order to have that we need to rethink the whole electoral system so that EVERY voice is heard. The Green Party & Nathan Cullen of the NDP are the only two that I have heard talking about this & the need to cooperate in a non-partisan manner to make this happen. Mulcare & Rae (& whoever the REAL Conservative leader is)- are you listening?? Canadian Voters, are YOU listening??!

D. Foster says:
Jun 08, 2012 09:56 PM

Mr/Ms Slade: I totally agree that the electoral system is where the changes we need must happen. My suggestion is that we lack the local electoral infrastructure to free us from the divisive (and expensive!) dysfunction of political parties of all sorts. We need permanent local community centres and electoral offices through which we can communicate and cooperate with each other to find collaborative solutions and policies with which to govern ourselves. Representatives should be facilitators who bring unity and mutual respect within the diversity of our communities and they should always be Independent. This change is within our control if we take it. We don't need 'them' to do it for us. We just have to find at least one good Independent Candidate to run in each constituency and agree amongst ourselves to NEVER vote for any candidate running under the banner of a political party. They have no power over us if we refuse to donate to them and especially if we never vote for them. They'll get the picture soon enough. ;-) Any of them worth keeping will be willing to run as Independents and accept accountability to their constituents, not one party machine or another.

Stan F says:
Jun 08, 2012 11:02 AM

Brandon, I second your opinion 99% - I don't support NDP by any means, I but have reservations on this project.

Emlyn says:
Jun 08, 2012 03:34 PM

I think that the position of the Dogwood initiative in supporting the NDP is because of their opposition to the pipeline and the Conservatives unwavering support of it and not for any other reason. It is also important to keep in mind that the current governing party of Canada is NOT the old Progressive Conservative party. The new conservative party was essentially a takeover by the canadian alliance run by neo-conservative leaders including Mr. Harper who are comparable to the tea party in the united states. The point is, the dogwood initiative is an environmental organization, the conservative party of canada is against environmental protection of any kind. Therefore, dogwood initiative is against the conservative party.

Karl Hardin says:
Jun 08, 2012 04:20 PM

Hi Emlyn, thanks for the comment. This is Karl, Dogwood's digital strategist. I'm just going to clarify a couple of points about Dogwood and politics. We are a 100% non-partisan organization that does not endorse individual candidates or political parties.

That doesn't mean we're not political, especially when it comes to the positions of decision makers on whether to force the risk of an oil spill on unwilling communities here in B.C. To be clear, we are not against the Conservative party or for the NDP. What we have been doing consistently is pointing out party and candidate policy differences when it comes to the issue of crude oil tanker traffic expansion at the municipal, provincial and federal level and will continue to do so door-to-door, on the phone, on the air waves and online one conversation at a time.

The majority of British Columbians are opposed to the expansion of crude oil tanker traffic on this coast. Politicians at all levels of government who ignore this do so at their own peril.

Eric Swanson says:
Jun 08, 2012 07:06 PM

Hi Brandon,
This is a great comment because it gets to the nature of Dogwood Initiative's approach to political parties. We firmly believe that all political parties have good ideas and bad ideas. They can do good work and they can royally screw things up. And we're committed to celebrating the good ideas related to our work no matter the party, and hammering the bad ideas related to our work no matter the party. I can say that members of every single political party in Canada and in B.C. (with the exception of the Bloc I suppose) have been pissed off at us at one point or another because we don't fly anybody's flag and we don't mind calling their B.S. (pardon the phrase). The reality is that without enough external power like we're trying to build with this campaign, any party could sell out on this issue. So we're focused on building this network as large as we can, in the right places, so that it'll be harder for whatever party to do the wrong thing here.

am says:
Jun 07, 2012 09:42 PM

thank u for sharing this. Im sharing ur video on facebook!

Robin Chambers says:
Jun 07, 2012 10:15 PM

OK so it's looking like Enbridge may not go ahead, however I read that the LPG terminal is going ahead and the Kitimat natives have signed an agreement with the Gas Company,and are already running around in new vehicles. We will still have the tanker problem, though the product carried will not be so 'dirty'. Perhaps our concentration should now be on transfering the exit port to Prince Rupert. Well that is my best case senario, at least while we have 'dictator' Harper in power. Over the last year I can't believe the harm this one man has done for Canada. There must be a way to get rid of him, but how??? Have you guy's got any ideas about that? < 66.robc@gmail.com >

Liz Ball says:
Jun 07, 2012 11:10 PM

Enbridge is also advertising on hotmail and gmail, very "green"-looking graphics, gentle soothing words, jobs / prosperity / future... Pretty insidious (and odious).

Marcus Barber says:
Jun 07, 2012 11:12 PM

Down here in Australia we are also keeping a close eye on Enbridge's activities given the developing commercial opportunities in Australian Oil and Gas fields impacting indigenous groups. We've seen an attempt by one major player try to railroad a project through, leading to the fracturing of that group. Rather than talk openly and honestly about their plans it now appears Woodside have managed to develop a key resistance movement. It looks like Enbridge are making the same mistake and going with a easily seen through PR campaign instead of engaging in open and honest discussions suggests pretty naive management at the helm

Fran Harrop says:
Jun 07, 2012 11:13 PM

I'd like to see Physicians for the Environment have a look at the health risks if there is a pipeline break and subsequent DILBIT/bitumin/condensate spill. They should be standing up for the people!

Jim Rosgen says:
Jun 08, 2012 12:07 AM

Enbridge is supposedly trying to “help British Columbians understand what the project is about,” by trying to counter the fact that “British Columbians understand what the project is about.” Its too late for them to reverse the reality, and they are simply throwing money away on their advertising campaign.

Have you noticed how easy it is too determine which companies have the worst environmental records by seeing who is spending the most money claiming otherwise? Check out Enbridge, all the tar sands companies, ant the Norwegian fish feedlots. Its all the same. They think they can buy a new reality through advertising.

Gary Haggquist says:
Jun 08, 2012 02:11 AM

If BC stands together against this "pipemare" - we can win. Thank you Dogwood and thank you to all you brave and principled Canadians who stand in defense of Beautiful BC. I am heartened and filled with hope and determination.

Jim Evans says:
Jun 08, 2012 03:57 AM

Better get used to the idea of taking your support away from the Conservatives. They are not going to listen to you (or anyone else but Big Oil) on this issue,

Eric Swanson says:
Jun 08, 2012 07:12 PM

Hi Jim,
Insightful comment. Like I said to Brandon, we don't fly any party's flag or think any one party is inherently better than the other. We judge all parties by their positions and actions. The Conservative party for whatever reason has taken a position on this issue that is counter to what many Conservative voters in B.C. think (according to polling and our own conversations with each other and the network). I expect they'll lose some support in B.C. come 2015 because of this issue. Is it enough to change their position? We doubt it, which is why we're focusing on the provincial government at this point.

Maggie Hughes says:
Jun 08, 2012 06:11 AM

Enbridge is not accountable for the damage they have already done to many communities. Permanently poisoning many water tables,killing hundreds of thousands of animals and birds.
Most of the pipes have been laid first and permission was asked after the fact.
This is not a company that is to be believed. Just go down to Kalamazoo Michigan... or the Gulf. Permanent poisoning of the world.. Leave the dirty Oil where it is.
If it cannot be refined for truck transport from where it is, they should have no allowances to send it by pipe that gets eaten away by the gritty Oil through pressure and time. This is Canada's resource, and in Ontario we are still getting Oil from off shore.

David Boyd says:
Jun 08, 2012 06:16 AM

This issue of a pipelene has national attention and national opposition. I believe that CBC News indicated that Enbridge is buying support by creating an eighty KM wide buffer zone - 40 Km on each side of the pipeline, from First Nations' territory. Any claim of First Nations support is either a falsehood or something they paid to obtain.

Bob Boxall says:
Jun 08, 2012 07:44 AM

Unfortunately I do not share the author's optimism. It seems like the public can be lead to believe most anything and can, and will make wrong decisions. Two very relevant cases in point; BC Premier, Christy Clark and PM Stephen Harper. I have seen one ad and for those who will believe anything they are told it is an impressive pile of BS. There will be those who are impressed.

Saye N says:
Jun 09, 2012 08:01 PM

Oops! The People of BC did not elect Christy Clark...the BC Liberal Party chose her to helm the sinking ship after Campbell left. Not sure who voted for Harper! So, while you are correct to say that the public can be misled, please don't blame us for things we didn't actually do! Much appreciated!

Debbie Winkler says:
Jun 08, 2012 07:46 AM

I am also concerned about the fact on financial analysis suggested the companies that are moving gas may look at transporting oil in these same pipelines if their market takes a turn, hope this is not true. It appears to me that with this federal government the fight against this will really be fought in the courts and if that doesn't work it will have to be fought on the ground.

Heath Purdy says:
Jun 08, 2012 08:00 AM

My daughter and I marched in protest of Endbridge in Vancouver and I continue to have hope that this pipeline project can be stopped. The problem is that the big oil companies have so much money it is hard to ignore their insistent (false, lying) ad campaigns - one knows the theory that if you hear it enough times it becomes truth. I sincerely hope that everyone in British Columbia and the rest of Canada continue to resist. If it takes a change of government so be it. Someday somehow the wishes of the people must finally outweigh big oil dollars. Hold firm against Endbridge Canada! In solidarity.

Eric Freemantle says:
Jun 08, 2012 08:12 AM

Transporting oil by tanker and pipeline is very safe. I'm all for the project as it will create high paying union jobs in communities where jobs are needed. Let's face it the world revolves around oil and if you don't like that then find a viable alternative, like riding a horse, or a bike.

Ann says:
Jun 08, 2012 09:49 AM

'Transporting oil by tanker and pipeline is very safe' You are kidding, right? Do you not remember the Exxon Valdez? there are still areas of BC and Alaska where they aren't allowed to fish due to the contamination caused by that 'safe' oil tanker. I know most of the pipes that leak and spill oil does not make the news, but there isn't a month that goes by that a pipe somewhere has broken. The 'jobs' created are short term: while the pipeline is being built, so the jobs benefit is very short lived. If we refined the oil ourselves, THAT would create long lasting jobs as opposed to the short term ones you like. Work for Enbridge trying to reduce the amount of negative comments online, are you???

Eric Freemantle says:
Jun 08, 2012 12:19 PM

No, I do not work for Enbridge or any oil company. In fact I am self employed. Were should we build an oil refinery? In your back yard. You'd hate it, like everything else you're against. But, seriously, Canada is such a small market for refined oil products it doesn't make any viable sense to build a new refinery. The time frame to bring an oil refinery into production is something like 10 years and several billion dollars. As far as the Exxon Valdez, yes, hat was a very tragic accident/incident. I agree with you on that, but the ships used to transport oil these days are very high tech with double hulls and rubber bladders inside that, so the safety involved is very high. Can you show me some supporting evidence that oil pipes are constantly breaking and leaking. If that were the case, then news agencies would be all over that, since most of them are anti oil and anti Harper Government.

Eric Swanson says:
Jun 08, 2012 07:20 PM

Hi Eric,
Thanks for your thoughtful comments on this. I can certainly provide you with both direct accounting of spill frequencies and incidents and media coverage that has been associated with it. I just read a big piece in the Globe and Mail, for example, about another big pipeline spill in northern AB. Your feelings about double-hulls, etc. are not uncommon. They certainly are safer under some circumstances. But it turns out they're actually more susceptible to certain types of accidents. After the Valdez spill, a US Coast Guard rep testified to congress that even with double hulls there would have been something like 16,000 barrels (or something this is off the top of my head) spilled. And the granite on B.C.'s north coast will rip through double-hulls at 8 knots. The tankers would be often cruising above that. Actually, at lunch today I randomly started up a conversation with someone who was commercial fishing up in Alaska at the time of the spill. He became a clean-up worker. He said for 6 months after the spill he had nightmares every single night. For 15 years after the spill he had rashes on his arms where he was exposed to oil. Others suffered from even worse chronic illnesses. He said to me "what people need to understand is that it's not a matter of if, it's a matter of when...and clean-up is a joke. You can't clean it up."

Saye N says:
Jun 09, 2012 08:09 PM

And the Titanic was 'unsinkable' by all knowledge that was current at the time...

James Buchanan says:
Jun 08, 2012 10:28 AM

They've gotten to you Eric. Or is it just your out-of-control addiction to oil talking? I suggest that you back your perspective up one more step and try to imagine, as the rest of us try each day, a future NOT based on oil. Working closer to home, yes, riding a bike, telecommuting, travelling less, eating local foods and shopping more locally, repairing instead of replacing whatever... it all contributes to the solution. Though the infrastructure does not, the technology exists to replace oil with soloar, wind, and enhanced geothermal, tide and wave power generation - THAT means lots of jobs. If we merely put our will to the task, we can achieve this paradigm shift that will save our climate and all the species that depend on it.

Eric Freemantle says:
Jun 08, 2012 12:26 PM

Nobody has gotten to me. I'm just a realist. I suppose you drive a SUV. I do not. As far as tide, wind, solar etc. These are highly subsidized industries and are not viable without massive government grants and spending. I'm not in favor of any government handouts to any business in general. There has not been a successful "green project" to date anywhere in the world. And have you ever been close to a wind farm. I have, and the noise factor is unreal. So, I wouldn't want that in my back yard either.

Saye N says:
Jun 09, 2012 08:29 PM

Wow! Enbridge promises 560 long term jobs. Yee-haw! Even if these 560 people spent every cent they made, the spin off would be negligible; certainly not the amazing windfall Enbridge would have us believe. They cannot guarantee these numbers any more than they can guarantee 'no spills or leaks' or 'safety'.

Anonymous says:
Jun 08, 2012 08:14 AM

Just another of the many evil,plutocratic corporations corrupting our politicians and circumventing our democracy.

Wayne Clark says:
Jun 08, 2012 08:16 AM

The Harper government of Canada is so eager to give away Canada’s un-renewable resources that they are willing to build not one pipeline but two through some of the most pristine environments left on this planet, which doubles the odds on a major environmental disaster. Then we get to load this toxic sludge on to a supertanker that is not able to get into most ports in the world let alone 240 Km up the fourth most dangerous waterway in the world.
Canada is on the razors edge of becoming resource poor following the sad experience of many African countries where having resources is a curse.

Thomas Chan says:
Jun 20, 2012 02:09 PM

Wayne:
The key consideration is that it is not just ONE tanker that must navigate this course, it it a proposed 220 tankers PER YEAR, which works out to over 4 supertankers per week, each the length of 3.5 football fields, and 200 feet wide, threading through treacherous passages at points that are regularly frequented by hurricane-force storms, and are considered hazardous even to mere fishing vessels.
It does not take an expert nor a genius to conclude what the inevitable result(s) will be.

Amy Nold says:
Jun 08, 2012 08:49 AM

It is heartening to see that the opposition to dirty oil is growing by the barrel full every day, and that Canadians are ready, willing, and able to take a stand for that really matters in this precious land of ours. Let's keep fighting the good fight together to undermine the greed of big money who think they can buy the rights to call the shots. Power to the people!!! Oh Canada, our home and native land, true patriot love, in all or sons command!

Gary Coward says:
Jun 08, 2012 09:03 AM

Saying "it's safe" is easy. Guaranteeing it is not possible and the costs attached to clean-up.......)Creating a few "high-paying union jobs" is an appeal to individual greed at the expense of both the environment and at the expense of a better solution. The REAL money won't see the light of day in regular Canadians' lifetimes. The communities that need help need better ideas than theSellers of Water, Shippers of Logs that Tar Sand Source and Send represents.Suggesting we ride a horse or bike is plain reactionary.

Herman Dost says:
Jun 08, 2012 09:04 AM

I am fully in support of Enbridge and the Harper government in building a pipeline to get the Alberta oil to foreign customers. Canada has many resources that can benefit us and the world and I can't understand the socialists and enviro wackos who seem to be against Canadian prosperity.

Mark Adams says:
Jun 08, 2012 09:45 AM

That's fine, however, it will not seem so "wacko" when a supertanker runs aground. Many people possess the wisdom and the foresight and the consiousness to be able to be proactive in preventing catastophic disasters before the damage is done rather than reret it later at the expense of many lives, livelihoods, and natural assets that are irreplaceable, unlike oil and money, which seem to be your priorities in life. Generally speaking, as people mature, and as you will some day, people tend to get their values more appropriately in sync with the world they share. I would like to hear what you have to say 30 or 40 years from now, but I will not live that long. Good luck to you and your future generations and may you and yours have the "benefits" of the planet, the environment and the beauty of the province of Beautiful British Columbia for thousands of years to come. British Columbia is free in more ways than one and you will not need any more oil riches than you already have to "benefit" from British Columbia's grace and magnificance.

max Wiltshire says:
Jun 08, 2012 09:38 AM

I expected more from our government. spearheading the stampede toward global environmental catastrophe. It may not be in the pipelines, the tankers and the spills here at home,p or in the next decades- its the ideas, it's promoting what we know cannot sustain itself. Canadians should be the greenest thinking of all, considering where we live, not digging around in oil sands pits with wonderful claims of enough oil to burn for centuries. Is this what Canada should be known for?

Jean Wyenberg says:
Jun 08, 2012 09:53 AM

If Alberta can get their oil to foreign customers without piping it though BC and tanking it down our coast...go for it! Otherwise this socialist enviro wacko says - keep out! This oil deal is nothing about Canadian prosperity...in fact the cost of gas in BC will go up once China is getting what they want and the prosperity is all in the hands of the mostly foreign owned oil companies and a few well paid employees...none of whom will do anything to clean up the mess that will inevitably result if this thing goes through.

Thomas Chan says:
Jun 20, 2012 02:34 PM

Jean:
The process is already in effect: Kinder Morgan is putting the screws to its oil pipeline allocations to the Chevron refinery in North Burnaby, which is the sole source of refined petroleum in the region; there are currently shortages of processable oil, which has been prioritized for offshore shipment, and inevitably higher profit -- in addition to a higher strategic goal.
This is just a harbinger of things to come, while these oil corporations put the squeeze on the B.C. public to attain their ultimate objectives.

Richard Moore says:
Jun 08, 2012 10:06 AM

See Youtube/burlytune/Dirty Crude Oil Blues

Loreen says:
Jun 08, 2012 10:33 AM

to Herman: don't you think that building a refinery would create MORE long-term permanent jobs than shipping the stuff out of country so we can re-import it back - refined - at a higher cost? forget everything else (political, etc.) and think logically... there are better solutions for EVERYONE... the ONLY people who win from this are the ones who get the construction contracts (for short-term gain)...

James Buchanan says:
Jun 08, 2012 10:46 AM

I've come to relinquish my frustration for those, like Mr. Dost here, that resort so quickly to calling switched on, socially responsible citizens names in their effort to remove their credibility on this subject. One... I believe Mr. Dost is from Ontario. I admit I was not as concerned about the oil spills in the mid-east as they were not in my back yard. When a spill DOES happen in my back yard, I will be angry. Corporations and politicians will merely say "This is a travesty that could have been avoided"... and then move on to their next profitable conquest with no consequence to their support of the project in the first place. Two... Canadian prosperity? Really Mr. Dost?? The jobs that will be created when we turn the rudder on the oil industry nightmare will be massive. Building the infrastructure to deliver new technologies of energy will turn Canada into a leader away from our global addiction to oil. Embrace this challenge... don't Enbridge it.

Herman Dost says:
Jun 08, 2012 11:26 AM

Loreen: Yes, I'm certainly in favour of refining in Canada. But is it really practical or more cost-effective? There are hundreds of pipelines all over the place, with rarely any spills. The oilsands are booming and creating many jobs. The demand for oil is increasing worldwide, especially in China. Saskatchewan is booming and it's all good for Canada. I don't believe climate change is any problem we need to worry about. The greatest danger is the UN and "sustainable development" whatever that means. And socialism of course.

Bill Prestwich says:
Jun 09, 2012 11:04 AM

To the supporters:
The oil companies are subsidized.
The idea that we don't have to worry about climate change is simply absurd.
Albert Einstein pointed out that socialism is the only suitable form of government-I think I'll take my advice from the most brilliant human being in history thank you.

Bruce Van Tassell says:
Jun 08, 2012 12:12 PM

It's one thing to sell out your soul another a Province with this both have happened. We need to get Clark out of there as fast as we can and find someone who will listen to the people rather than corporations.

Kathy says:
Jun 08, 2012 01:30 PM

Eric,
I really appreciate everything that Dogwood Initiative is doing for the cause against oil tankers, pipe line and Enbridge HOWEVER, this letter just sounds smug and the attitude seems dangerous to me. Having just watched what money can do to buy votes (via advertising and dirtier tricks) in the US, I do not see how you could send out this complacent message! Please stay on track and realize that it is not over until it is over.

Eric Swanson says:
Jun 08, 2012 07:25 PM

Hi Kathy,
Thanks so much for this. I actually agree. I didn't intend for this blog to sound so strident. In earlier drafts I actually had a big section on why these ads are actually quite clever, though my conclusion IS the same to not worry to much about them, given the strong and authoritative decisions being made in B.C. by First Nations, local governments, now the provincial NDP, and others. Work work work. And we'll succeed together.

Luke says:
Jun 08, 2012 02:19 PM

yeah their ads are pathetic. its like they know they're losing. i tried to leave a comment on their new glossy website too but they only accept pro-Enbridge messages there (lame eh?), thus mine was rejected as a supposed 'attack' LOL. Keep on fighting the good fight :)

Lise says:
Jun 08, 2012 06:14 PM

How's Big Oil gonna sugar-coat this?

http://www.cbc.ca/news/canada/calgary/story/2012/06/08/calgary-sundre-oil-spill.html

Pat says:
Jun 08, 2012 07:37 PM

While we already have oil tankers in our waters, allowing them in that narrow and treacherous inlet to Kitamat is another matter. The risk of a tanker being seriously damaged or sunk is enormous and cleanup virtually impossible.

Jay says:
Jun 09, 2012 12:04 PM

It's starting to happen folks.

A Nanos poll on Friday had the NDP at 33.6 percent of decided voters and the Conservatives, led by Prime Minister Stephen Harper, at 33.5 percent, with the more centrist Liberals at 24.9 percent.

"This is the first time in Nanos tracking history that the NDP have numerically surpassed the Conservatives, albeit by 0.1 percentage points," pollster Nik Nanos said.

http://news.yahoo.com/leftist-canadian-party-noses-ahead-conservatives-133113425.html

Hopingthisarticleisbeingcheeky. says:
Jun 09, 2012 01:53 PM

Hi there... While I appreciate the attempt at positivity in the midst of this aptly called "pipemare" lets be real...the majority of people are addicted to oil... the majority of people will hear only what they want to... if the enbridge ads are not challenged by ads from oppositional viewpoints then so too will be the majority of people's understanding of this issue... Especially now that Enbridge is sponsoring Cancer research, an issue that is close to many people's hearts, it is really important to get ads out from Environmental scientist and alternative energy policists view points... Any chance Dogwood has something in the works?
Thank you.

Sandra M. Smith says:
Jun 09, 2012 06:30 PM

In 1966 when we came to Canada the excuse for not building secondary and tertiary industry i.e. refineries, wood production, manufacturing, etc. was it would take too long. If it had been started then we would have had good jobs & government income based on our own resources forever. We have subsidised the out-of-country shipment of our natural resources for far too long. Developing new pathways to prosperity now, within our country, will pay off over the next 45 years for our children, grandchildren. Would love to know what we get for these raw materials beyond temporary jobs and lots of hype. I consider anything less than 10 years a temporary job. The oil sands provide lots of temporary jobs and leave a huge mess for us to clear up. And it will be us left with the clean-up, not the companies who will head to new countries where thwy can take what they want, no questions asked.
Pardon my cynicism, it didn't come with age, but with experience.

shane macdonald says:
Jun 10, 2012 06:51 AM

I grew up on the west coast but have lived and worked the past fifteen years in northern Alberta.Although I no longer work in the oil patch, my livelihood, is directly effected by the ups and downs of the oil and gas industry.My biggest problem with the whole pipeline thing is that it is just providing another way to ship crude resources(logs to Japan, Bitumen and crude oil to Texas,whatever)so that multi-national corporations can process it, refine it , and sell it back at a profit to the very people that own the resources in the first place. Pretty good scam if you can pull it off.Why not build some refineries and make our own cheap gas? Oh right. We need fighter jets and submarines first.

Chris T says:
Jun 14, 2012 04:06 PM

As a father, one of my biggest concerns with this project is the rapid expansion and sale of the oil sands. Why are we trying to get rid of it so quickly, what about future generations who will also rely on Canada's natural resources for prosperity? We have to stop thinking in the now and I believe the Harper government is only worried about their business reputation and balancing the budget. But what happens in 30 years when we're running out of oil? What will our future generations rely on to back the economy? I think this is a point that is often overlooked in this discussion. And like many of you good-hearted, caring Canadians out there, I just want my country to be preserved in it's beauty. I am too proud of a Canadian to sit back and let foreign controlled companies come in and dictate our resources and economy. It's time to fight back. Bring it on Enbridge.

Ron Robert says:
Jun 14, 2012 06:37 PM

I think we are at a point in society where we are tired of the corruption and on the most part helpless and don't really have any control.The NDP is the party for what we need to accomplish in the next few years ,I have not forgot what they have done in the past and like most parties cost us tax payers hundreds of millions of dollars but we need them to save our province,As far as enbridge goes the more they advertise their stupidity the more we benefit by getting the word out and people actually asking questions about this leaky pipeline.I think we all need to take back our country before its to late.

Steve Caunce says:
Jun 14, 2012 10:45 PM

Satirists needed. Video experience helpful.

Anonymous says:
Jun 18, 2012 01:10 AM

great job

Billy says:
Jun 18, 2012 01:03 PM

Canada's economic strengths is natural resource extraction, and this probably won't change in the foreseeable future. Leave manufacturing and high tech to countries which are actually good at it (e.g China, US, Germany)...

St Peter says:
Jun 21, 2012 08:23 PM

Awesome effort to cut our economic throats. Now it would be really impressive if you BC coast lovers could pressure govt in Victoria and elsewhere to treat your sewage (tho' this group shows it is richer from your oral end) so Alaskan cruise ships et al stop dumping their sewage once they reach you pristine BC coastal waters because it is illegal to dump off of Alaska and Washington state. But that is too honestly enviro friendly and not anticapitalist enuf for you fools.

Sam Andersen says:
Jun 30, 2012 08:59 PM

I am a first nations person and a large part of my family lives on reserve. We have a saying when the tide is down lunch is served. Many First Nations people are dependant on the ocean for a large part of their food source. No one I know has supported enbridge. As a matter a fact the first nations people I have talked with are 100% against enbridge. Why ruin our country to supply other nations with oil.

Sheridan Rosewall says:
Jul 25, 2012 03:59 PM

I am ...completely UTTERLY against this. Our coast is irreplaceable. After being bum-rushed with HST, I want a VOTE on it if the government decides they can push it thru. What kind of pressure can we put on our government to make sure we DO get to VOTE on this?

Anita Romaniuk says:
Aug 03, 2012 12:57 AM

I think what we have to worry about are not Enbridge's eye-rolling ads, but Christy Clark's Five-Point plan. It does (as per a recently-published poll) seem to have put some people who were opposed back on the fence, if not actually in favour, presumably because they think she proposing actions which will mitigate the potential damage. Need to stress more that the potential (and inevitable) damage can't be anywhere near mitigated.

Brian M. Reschke says:
Aug 23, 2012 12:00 AM

I don't want to read a lot of stuff... I want to keep it simple. We need more green technology... I'm heading out to ask people questions on my own. People need to be guided toward being able to make a contribution in the way that they can. My stomach turns when I think of how Harper is just doing whatever he wants to. The big money egos have to fall. They focus on the money... it makes them hard hearted and arrogant. The more they can take, the more arrogant they will become. This is just our coastline... there is much worse stuff to come. I don't want violence. I want justice based on the thoughtfulness of REAL men- it's time to take away this freedom that allows some to become wealthy by disregarding the consequences of a spill on our coastline. We are not lazy people. we are numbed by lies and greed... kept in the dark. It's time to come out of the dark... one sensible thought at a time! Let's give the oil baron's and the government a real big piece of conscience pie!

Brian M. Reschke says:
Aug 23, 2012 12:01 AM

I don't want to read a lot of stuff... I want to keep it simple. We need more green technology... I'm heading out to ask people questions on my own. People need to be guided toward being able to make a contribution in the way that they can. My stomach turns when I think of how Harper is just doing whatever he wants to. The big money egos have to fall. They focus on the money... it makes them hard hearted and arrogant. The more they can take, the more arrogant they will become. This is just our coastline... there is much worse stuff to come. I don't want violence. I want justice based on the thoughtfulness of REAL men- it's time to take away this freedom that allows some to become wealthy by disregarding the consequences of a spill on our coastline. We are not lazy people. we are numbed by lies and greed... kept in the dark. It's time to come out of the dark... one sensible thought at a time! Let's give the oil baron's and the government a real big piece of conscience pie!

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